108 BowWell Privacy Policy

The camera picture is processed only on your phone. It is never saved and never sent anywhere. Your records and settings stay on your phone.

There is no account and no sign-up. We never ask for your name, email or phone number. Without Premium, the app shows banner ads from Google AdMob. Data that leaves the phone: the advertising data described under "Ads (Google AdMob)" (only without Premium), the diagnostic information described under "Google ML Kit", and what Google Play needs for a purchase.

108 BowWell uses the camera only to count your bows and, with the posture check, to look at your posture. Camera images are processed in real time on your phone. They are never saved as photos or videos, not even temporarily, and never sent to a server or anywhere else.

While you bow, the app looks only at body positions and keeps only numbers: the count, a few body-size numbers, and, with the posture check, the joint positions of a few moments so it can draw your stick figure. These numbers also never leave your phone.

These are stored only in the app's private storage on your phone. We cannot receive or see them.

Pose detection uses Google's ML Kit, which runs on your phone with a model built into the app. To improve the feature and diagnose errors, ML Kit may send Google device information (manufacturer, model, OS version), app information (package name, version), performance and error data, and a per-installation identifier. This contains no camera images and no personal details such as your name, and it is encrypted in transit.

Counting is free. The posture check can be tried free for 3 sessions. A one-time Premium purchase removes the ads and makes the posture check unlimited. There is no subscription. The purchase and its restore are handled by Google Play's billing system, and Google shows the price in your local currency. Google processes the payment under its own terms and privacy policy; MLL Easy and the app never receive your card or other payment details.

To check whether you own Premium, the app asks the Google Play Store app on your phone, and keeps only a "Premium active" setting. Restoring happens automatically when you install the app with the same Google account. Like every Google Play developer, MLL Easy can see order information for its sales (such as order number, date, country and amount) in the Google Play Console and uses it only for payments, refunds and support.

Without Premium, 108 BowWell shows banner ads from Google AdMob (Google Mobile Ads SDK) on the Practice and Records tabs. Ads are never shown while you bow, on the setup guide or on the finish screen. With Premium there are no ads, and the app does not request any.

Before any ad is requested, the app uses Google User Messaging Platform (UMP) to check whether a consent form applies where you live. In the EEA and the UK, and wherever else the law requires it, Google's form asks for your consent first. The app starts the ads SDK and requests ads only when UMP says ads may be requested.

Google documents that the Mobile Ads SDK automatically collects and shares the following data for advertising, analytics and fraud prevention, and that this data is encrypted in transit:

Depending on where you live and what you chose, Google may show personalized, non-personalized or limited ads. Non-personalized ads can still use mobile ad identifiers for frequency capping and ad reporting. You can reset or delete your advertising ID in Android settings, and buying Premium stops all ads.

The app never adds camera images, body-position numbers or practice records to ad requests. MLL Easy receives ad performance reports from AdMob. Google handles advertising data under its own policies, linked below. 108 BowWell uses no separate analytics or crash-reporting tool.

108 BowWell turns off Android cloud backup, so your records are not copied to Google Drive or moved to a new phone. Uninstalling the app, or clearing its storage in Android settings, deletes all records and settings. Your Premium purchase stays with your Google account.

The app asks you only for the camera. The other entries in its permission list are used by Google Play and by libraries in the app:

108 BowWell is not a medical app. The posture check is guidance on the movement of the bow, not a diagnosis. The app does not collect health information and shares nothing about your practice with anyone.

108 BowWell is made for adults and is not directed at children.

If this policy changes, this page and its date will be updated. Questions: mllbusinesshq@gmail.com (MLL Easy).